4. The Impact of Big Data on Business Decision-Making

Big data has transformed the way businesses operate, allowing them to analyze vast amounts of information to make **data-driven decisions**. Companies use big data to **optimize marketing strategies, predict consumer behavior, and enhance operational efficiency**.

Industries leveraging big data:

- **Retail:** Personalized marketing and inventory management.

- **Finance:** Risk assessment and fraud prevention.

- **Healthcare:** Predictive diagnostics and treatment optimization.

- **Manufacturing:** Process optimization and quality control.

However, handling big data requires **advanced analytics tools, skilled data scientists, and strong data governance policies** to ensure ethical usage and compliance.